How We Became BIG
Founder and CEO Rob Van Diest started his first company in 2001, a commercial electrical contractor specializing energy-efficient technology in the Commercial Lighting market space. The benefits of energy-efficient technology were obvious to customers – solve for a business need while lowering operating costs – but the capital expenditures prevented too many of them from taking the leap. So Rob had a BIG idea: offer the rebates upfront. Immediately sales soared as customers and stakeholders realized value from every angle.
Recognizing the growing demand for energy-efficient horticultural technology, Van Diest took his business model into the Commercial Agriculture space and formed Grow Rebates in 2016. For eight years, Grow Rebates focused on providing customers high quality, energy-efficient solutions at reduced upfront costs.
In 2024, Grow Rebates went BIG: that’s right, we rebranded the company as Big Incentive Group. Why go BIG, you ask? We say: why not go BIG? The market demand for energy-efficiency is greater than ever and is growing exponentially. Key stakeholders – from individuals to global governments – have BIG goals. At BIG, we have one goal for our clients: Securing Success.
Our BIG Mission
At BIG Incentive Group, our mission is to empower businesses by providing expert guidance and access to top-tier rebates and incentives. We are dedicated to helping our clients upgrade their equipment, from LED lighting to EV charging stations, with integrity, innovation, and a customer-first approach. By partnering with our clients, we make the rebate process seamless, ensuring they have the capital to grow and succeed while building a more sustainable future.
Our BIG Vision
Our vision at BIG Incentive Group is to be the leading partner in helping businesses unlock the capital they need for growth and innovation. We strive to create a future where sustainable upgrades—like energy-efficient lighting and EV infrastructure—are within reach for every business, driving long-term success and environmental impact. Through expert support and cutting-edge solutions, we aim to empower businesses to thrive while shaping a greener, more sustainable tomorrow
Our BIG Values
At BIG Incentive Group, our mission is to empower businesses by providing expert guidance and access to top-tier rebates and incentives. We are dedicated to helping our clients upgrade their equipment, from LED lighting to EV charging stations, with integrity, innovation, and a customer-first approach. By partnering with our clients, we make the rebate process seamless, ensuring they have the capital to grow and succeed while building a more sustainable future.
Client Champions
Putting you first with personalized support and expert
guidance every step of the way.
Straight Talk, No Surprises
Integrity is at the core of everything we do—expect honest,
transparent advice.
Innovators at Heart
Always pushing the envelope with fresh, smart solutions
to fuel your growth
Partners in Progress
Working side by side to help you every step to maximize the
potential of rebates and incentives.
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